01 · Conversion health
Where leads progress, stall or leak
See where conversion is working, where it stalls and where it leaks, with the approved records behind each pattern rather than an unexplained score.
See where leads convert, stall or disappear.
Lead Conversion Intelligence connects lead source, campaign activity, follow-up and sales outcomes into one evidence-backed view, so teams can review what happened after the lead arrived.
One governed Aveya product, configured around your approved knowledge. Private and isolated deployment options are available where required.
The problem
Every system sees a fragment of the conversion story.
Campaign reporting often stops at the point of acquisition, CRM records show only selected stages, and follow-up activity or sales outcomes can sit in separate systems entirely. Disconnected records weaken attribution and let good leads go unnoticed through ownership, response or handover gaps — and reconciling it all by hand makes recurring management review slow and unreliable.
What Aveya helps review
Four questions worth a reviewable answer.
02 · Connected lead journeys
One lead, one reviewable story
The available history of an individual lead across source, campaign, ownership, follow-up, qualification and outcome records, connected wherever the evidence allows.
03 · Source and campaign quality
Volume versus useful opportunity
Review whether a source or campaign creates qualified, booked or won opportunities, not just lead volume.
04 · Follow-up and ownership gaps
What needs a human look
Surface unassigned, stale, incomplete or poorly handed-over leads for the team to review, rather than acting on them automatically.
How it works
From scattered records to a reviewable conversion story.
Aveya brings approved lead, campaign, follow-up and sales-outcome records into one governed view, then shows where the story is complete and where evidence is missing.
1 Sources
Approved records
Lead exports, campaign data, CRM records, call notes and sales outcomes.
2 Combined
One conversion story
The approved records are reviewed as one conversion story rather than as separate system snapshots.
3 Review
Evidence-backed finding
See where handover or follow-up broke down, with the supporting records behind the finding.
What you'd see
Ask where conversion broke down. See the records behind the answer.
An Aveya preview, not the full interactive product.
Where did Q2 lead follow-up break down?grounded
Three campaign sources show delayed handover.
Approved records show slow CRM handover and incomplete follow-up across three sources; the likely cause is presented for sales review.
Sources · 3
1
CRM handover log
Approved · 2d ago
2
Campaign source report
Approved · Fri
3
Sales outcome export
Approved · this week
Boundary
Aveya does not replace the CRM, run campaigns or execute sales actions.
Findings trace back to the approved lead, campaign, follow-up and sales-outcome records behind them.
Missing or conflicting evidence stays visible, and observed evidence is kept separate from interpretation.
Aveya does not update your CRM, dialler or marketing systems, autonomously score leads, assign owners or send follow-ups.
Proposed actions go to your team for review before anyone acts on them, and access stays scoped to authorised reviewers.
Start with a bounded review of your lead and sales-outcome records.
An initial evaluation can begin with a bounded export of lead, campaign, follow-up and outcome records, before deeper integrations are considered.